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The 2nd Digital Shipbile Forum is a unique event dedicated to a new, digital era that has changed, changed and will change our lives, and business with it. There is a trend of the day: companies go to digits. How to choose the most effective channels, tools and means of progress? What would be the most promising niche for digitalism?
The event opened a presentation by the digital director, Tanuki, Nikita Surkov. He described the company ' s digital strategy, its implementation through data and personalized sales. Details of the presentation were the development of online communication, which is divided into two cycles: promotion/proposal and service. A table e-com of communication and interaction with the cycles was further presented. The Speaker also reported on the development of the communications centre and the centralization of SLA in the company and how this affects the digital and transformation of the restaurant.
The next speaker was Kirill Gurbanov, head of mobile legal products, PAO Sberbank. The Speaker presented a report to the participants on how advanced banking products were being created today and the presentation of the Case " Product Management " on the example of Sbank Business Online mobile applications. Processes and methods for designing, evaluating, skilling and testing company products were detailed in the case.
Natalia Schmeliv, Director of the Direct Sales Development Department Project, Rosgosfrah, gave a presentation on " Does the insurance company have a mobile application? " Natalia provided statistics on Runet ' s growing audience, mobile devices (65 per cent of users use smartphones for purchases, 44 per cent searches for goods, and 7 per cent only seek mobile devices) and the role of mobile devices in insurance. These data helped to identify the need for an application for the insurance company. The Speaker made a detailed comparison of the benefits and minus the availability of his own application from the UK and presented a case of successful experience in developing the Rosgosstrach application.
