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In his new promotion campaign, Loko-Bunk put it on Catherine Varnava, and he didn't. This bold move, as well as the fashion models for the brand, has been told by the Director of Marketing of the loan organization, Dennis Sverick.

♪ How did you get into the banking sector?

♪ Up to 25 years I lived in Catherineburg. Learned at the Public Relations Office at the University of Ural, and saw an announcement at the Café that a bank was looking for advertisements. My teammate and I went to an interview. It's been a long year in 2002, and we've only moved to the third course. That's how we ended up in the SBC-Banke, who needed just two starters. The only reason we needed to study the azam profession was the existence of an occupational capacity and the absence of a claim for a tiny wage. We didn't get out of the head, took the money offered and the opportunity to work as a man of heaven. I've been in this bank for five and a half years, and I've made a good career there, and I've been the head of the ads for five years. At some point, I realized there was no place to grow, and I moved to Moscow. Chief of Staff marketing and advertising The Agroimpuls Bank went from there to Royal Credit Bank. It had to develop a new activity, a retail network in the Far East. He went to Vladivostok and Habarowsk all the time.

♪ When I moved from Catherineburg to Moscow, which hit the most?

♪ First time was really surprised how relaxed and calm the world was, though maybe the organization just got caught. The thing is, we worked very fast at the SCB-Banca, according to a scheme now, 15 years later, called agile. Then no one knew that word. They've been working hard on the situation or because the board chairman was a banker from God, I don't know. But the changes we made were little pieces. It was all about IT, new products, advertising, marketing. Any long process we've divided into a few basic elements, and we've been implementing the first one in a month or two, and we've further complemented it. It was the same with the ad. In science, we need to change everything in the day. We've been doing this phased, so we've spent more money.

When I left for the Far East, I saw that people there also lived in a faster pace than in Moscow. At that job, I felt like a fish in the water, but the rest was pretty sad. I've already gotten used to the capital, so long trips to Vladivostok and Habarovsk have missed you.