Portals On The Website
When " moving the site " is said, in nine cases out of ten, the website ' s first entries in search results for targeted requests.
So, the results of a tool for the promotion of sites - search optimization, or SEO (abreviatura from the English term search engine optimization) are presented.
It is expected that high Internet-resource positions will increase attendance and number of calls upon request.
But the " promotion of the site " is a broader term. There are other tools other than search optimization to attract traffic on Internet pages.
Each of them is called the promotion of the site.
All Web promotion tools divided into two groups.
Search and not search.
Search tools include SEO and Context Advertisement.
Other tools, marketing (target) marketing, cmm, video advertisements are made up of " no search " marketing tools.
What's the value of search engines?
Why are they so popular that the term " website promotion " is associated with the use of these tools.
The point is that both search optimization and contextual advertising cover information demand, which reflects the immediate needs and interests of users.
Users are looking for the necessary information in search engines, and machines distribute this demand on resource pages.
The case is not evenly distributed.
But those who took this demand are receiving targeted visitors.
Visitors are converted into calls, applications, and eventually sold.
While non-detection tools are " applied " to past interests and traffic on these instruments, they are more likely to be converted into action. But these instruments are not substituted in cases where the purpose of promoting the knowledge of the brand of a company or product, at the stages of the client ' s life cycle, precedes conscious demand.
Most of the businesses want to solve the problem of sales, get more calls through the company ' s web office.
Therefore, the focus is on searching tools to move the site.
The term " website promotion " was therefore a synonym for search optimization. They're less contextual advertising.
