Ivan Ashmans Optimizing And Promoting Sites
(Villams publishing house) at a cost of 50 Gran (approximately $10).
There's only 304 pages in the book. It's soft.
In the annotations, the authors indicated that the book was mainly intended for the people who were taking the first steps towards the search for site optimization. However, given the fact that the book summarizes the vast experience of well-known professionals, it is not a sin to read it and more experienced seo-professionals.
Below, I will try to recapitalize the contents of the book so that you have a better understanding of the information value of the product and the value of the paper publication. The book consists of 17 chapters, followed by "Online" and 5 other applications with "Pretent Index" at the end.
The book should, as it should be, begin with a brief foreword and the presentation of the authors of the book. I have to say, there's a dozen of them.
There goes the chapters of the book that end up with the introductions and a small list of targeted references, many of which are well known.
Chapter 1 (p.21-26) will briefly indicate what the Web page and the site as a whole is. The cost of these very pages and, as a consequence, the entire site depends. It's an example of the concept of a website auditor. Explains why navigation services are becoming increasingly important in Internet life.
References:
Chapter 2 (pages 27-37). In general terms, how income can be derived from its website. Four main ways of obtaining income are considered: selling their own goods and services; selling foreign goods and services; selling advertising on the website; selling information. It tells me what a website should be to get income in a way. At the end of the chapter, several paragraphs were given to non-profit sites.
Chapter 3 (page 39-42). Three sources of traffic are reported: type-in, search traffic, links. Which of the transcripts is the primary, most important for success.
Chapter 4 (pages 43-47). It's the concept of a site visibility zone. Two ways of accessing the site to the visibility area are briefly described: prospecting advertising and Optimization of search site cars.
