Internal Optimization
Whether internal optimization for SEO is important
A very large number of factors influence the website rating. They can be grouped into several groups. One such group is the internal optimization of the site. It's not gonna be easy to buy references and wait for the website to be released. In order to build trust in Google and Yandex, first, we need to make a good website, deal with internal optimization, and then we need to get out.
The small internal optimization consists of very many points. You can work on them for the rest of your life, and you'll never have enough. In this article, we will speak only of the most important points. SEO optimization of websitewithout which your promotion will be pointless.
We'll look at the site not only with the eyes of the user, but with the eyes of search systems. What criteria in their eyes are quality indicators.
Key phases of internal optimization of website pages
- Optimization of content. The content means everything on your website. It's not just the text of the articles, as many believe. These are all photos, videos, descriptions, etc. In short, everything that gives the user information about your website.
The specimen draw attention to your content:
- unique
- expert
- optimized
- useful - Optimizing the site structure. The searchers are watching how well your website is structured. Is the hierarchy correctly respected, the extent to which the user ' s user ' s convenience is cleared of requests and the pages to be travelled.
With the right structure, a search robot can easily and quickly invent all pages. If the structure is incorrect, your site can just be forgotten for a long time, because if the robot couldn't get a quick look at it, it's definitely not comfortable for the user. What are the positions?
- Optimization of title. It's almost the main element of internal optimization of the page code. The search systems know exactly what you're doing on the page. Of course there are other factors, but the title of the page is the strongest argument for Google and Yandex. If we recall the impact of internal optimization on the CTR, the title should be placed on one of the first points on the list of importance.
If the users are interested in your title, he'll see everything else. If the title of the page does not meet certain criteria, no one will even click on your website. And then it doesn't matter how beautiful and convenient you've all done it inside. Title is on the extradition page and looks like: - Optimization of heading H1. Each page should have a heading that will consist of the most basic request you're on. The heading needs both search systems and users to identify page and site issues. It is important to understand and adhere to the basic rules of the titles. For example, one H1 heading should be on the page.
The headings are a very important point of internal optimization of the site, and its correct design has a direct impact on prospecting.
Not always what the user sees as a headline is. We remember Google and Yandex looking at sites with other eyes.
