Internal Promotion Of The Site
In order to advance the site, it is necessary to use a range of activities that increase its ratings, increase its attractiveness to target visitors and contribute to overall resource development. There are many ways in which there are many and far from being appropriate for a situation. In addition, ways can be " white " , supported by search engines, " black " , allowing for a rapid rise in prospecting with a high risk of entry into " ban " and " grey " on the edge of the foil. It is therefore advisable to turn to experienced professionals using white, legal, dispensation to obtain the best result.
The " optimization " is the most effective and combines a set of methodologies that are not prohibited by search systems. The development of the site requires a change in its internal and external parameters. In order to achieve optimization in Moscow, St. Petersburg and other cities, the site ' s ratings in the main search systems -- Yandex and Google -- should be increased, and in order to retain the visitors involved, the resource should be upgraded and upgraded.
The legal development of the site is:
- Work on the content of the site, the content of its useful and information aimed at the needs of the target audience. Smart use of keywords.
- Improved website structure and navigation.
- Resource promotion in social media.
- Search optimization website.
- Use contextual and banner advertising.
- Improvement of the HTML code of the site.
- Reference work - sharing of links with outside resources, publication of materials on other sites, etc.
In addition, marketing techniques are widely used to improve the perception of the site of the target audience.
It should be said that the optimization and development of the site is a process that is long enough and difficult. The first visible results would take at least a month, but all achievements would be durable and stable.