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Google closes its Fitbit acquisition

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Fitbit Cost 2 Coronary heart Fee & Health Wristband.

Supply: Amazon

Alphabet-owned Google announced Thursday it is lastly accomplished the acquisition of Fitbit, which was first introduced in November 2019.

The deal had been topic to a months-long probe into whether or not it may additional push Google’s market place within the internet advertising enterprise if it makes use of Fitbit knowledge to assist personalize advertisements.

Fitbit could assist enhance Google’s presence within the wearable market. Whereas Google does not construct its personal smartwatches or health trackers, it offers the software program that is utilized by different firms to construct smartwatches. However they have not supplied as a lot in-depth info for exercises, sleep and different metrics which might be necessary to individuals who need to enhance their well being.

“This deal has at all times been about gadgets, not knowledge, and we have been clear because the starting that we’ll defend Fitbit customers’ privateness,” Google’s Senior Vice President of gadgets and providers Rick Osterloh mentioned in a press release.

“We labored with world regulators on an method which safeguards shoppers’ privateness expectations, together with a sequence of binding commitments that verify Fitbit customers’ well being and wellness knowledge will not be used for Google advertisements and this knowledge will probably be separated from different Google advertisements knowledge,” he added.

The corporate mentioned it can nonetheless permit Fitbit customers to decide on to hook up with third occasion providers, to allow them to nonetheless join totally different well being and wellness apps to their Fitbit accounts.

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